About us
Brand Story
Jala Jala Treats was founded by Sharon Brindley, a Yamatji/Noongar woman, mother of three adult children and grandmother to six. What began as a personal mission to share culture through chocolate has become a national brand — blending premium ingredients, native flavours, and deep cultural storytelling.
The name “Jala Jala” means “very good” in the Wajarri language. It’s more than a label — it’s a promise of integrity, family, and excellence. Our turtle logo honours Sharon’s family totem, while original artwork by her Aunty, Patricia Tolputt-Carter, brings life and legacy into our brand design.
In 2024, Jala Jala proudly acquired Only Mine Chocolates — uniting the soulful depth of First Nations food culture with artisanal chocolate craftsmanship. The rebrand reflects a shared vision: beautiful products made with meaning.
Jala Jala is a 100% First Nations Female Owned business, proudly aligned with Kinaway, Supply Nation, the NCCI, and the First Nations Bushfood & Botanical Alliance.
Our values are grounded in:
- Culture
- Quality
- Sustainability
- Community
We create with care. We lead with purpose. And we invite you to experience chocolate that carries story.
Sharon Brindley | Founder and Owner
Jala Jala Fine Foods Pty Ltd
I’m Sharon, a proud Yamatji/Noongar woman, Mother of three adult children and Grandmother of four beautiful Grandchildren.
I am the Founder of Cooee Café & Catering; Jala Jala Treats; Co-founder of Timberscope Feral Management & TrapEase. I am also a mentor, public speaker and an award-winning entrepreneur.
I’m passionate about supporting First Nations women and businesses, hopefully this shows in the active positions I hold as a Director for Black Duck Group; the Victorian representative for First Nations Bush and Botanicals Association of Australia (FNBBAA) I am a Certified Member of Supply Nation; I mentor at Culture College with the Yolgnu community and I’m an active member of Kinaway Indigenous Chamber of Commerce; I also sits on the board of a Mornington Peninsula Indigenous Business Group.
I have become an ardent advocate for increasing the presence of First Nations owned businesses within the Native Food business sector, the current number sits below 1%. I am a leader who instills confidence in others and leads by example, I am always searching for opportunities to collaborate and educate as a means of empowering people with my knowledge of food and my story.
I feel it’s important that we all know who we are supporting when we buy an ‘Indigenous’ product, it’s part of my role to help create clarity and awareness around First Nations business ownership, which in turn will assist other First Nation peoples and allies to have a clearer understanding.
I developed my love of cooking and knowledge of Indigenous ingredients from my Grandmother who was one of the stolen generation. “I love that, many years later, I am sharing the same excitement that was kindled in me back then, using some of the same ingredients and flavours in my business.” I’ve seen first-hand how food plays an integral part in connecting family and people regardless of their background, culture or religion.
Founded by proud First Nations entrepreneurs, our mission is to share the richness of native Australian ingredients with the world, creating products that inspire pride, joy, and cultural respect.
As a 100% First Nations female-owned business, we are committed to:
Cultural Integrity
Honoring stories and traditions
Sustainability
Sourcing responsibly and giving back to Country
Community
reating opportunities and celebrating First Nations voices
